As a small business owner, you are inundated with online marketing terms such as PPC, KPI, and SEO. The terms come at you so fast and furious that you want to send out an SOS.

Marketing for deck builders used to require a website, which was used to highlight previous projects and collect new leads. Then you needed to drive traffic to the website, and that is where SEO came into play. As search engine optimization became more competitive it caused pay-per-click advertising to rise in popularity because a business could achieve those top positions without the wait as long as the budget was substantial enough to land on the top spots.