As a small business owner, you are inundated with online marketing terms such as PPC, KPI, and SEO. The terms come at you so fast and furious that you want to send out an SOS.
Deck builder marketing does not require a PhD. You can attract new customers and retain loyal ones by focusing on optimizing your Google My Business listing.
If there is one statistic to remember for deck builders, it is 97 percent of consumers learn more about local companies online than they do by accessing other resources. This is why Google My Business is especially beneficial to improve SEO for deck builders.
By creating a Google My Business profile, you boost deck builder SEO by sharing photographs, responding to reviews, and promoting upcoming specials. After a few months pass, you take advantage of the following five benefits of establishing a Google My Business profile.
5 Benefits of Starting a Google My Business Profile
Opening a Google My Business account does not cost you anything but a little time. In return, you receive five benefits that enhance your deck builder marketing program.
Increased Visibility
When consumers search for products and services online, they often type a few keywords into Google’s search engine. What they first see are Google ads, followed by Google’s Map and then organic search results.
When you create a profile for your business using the tools provided by Google My Business, you improve your chances of getting listed in Google’s Map section.
Improved Customer Service
Creating a business profile allows you to respond faster to customer concerns, feedback, and questions. Consumers shop at businesses that make it easy to contact them, and Google My Business does exactly that. The key is to activate the notifications feature that lets you know when customers have left a message for you.
Boost Credibility
Positive customer reviews boost the credibility of your deck builder business. For example, if your business has earned an average rating of 4.8 out of five stars from dozens of customers, prospective customers will review your business as an authority in the deck building industry. Google views an accurate and completely filled out Google My Business page as a sign of credibility.
Grow Sales
Local searches result in a consumer purchase 28 percent of the time. Increasing visibility, improving customer service, and boosting credibility also helps grow your business. Local SEO for deck builders comes down to one crucial benefit.
You get more traffic online that leads to a dramatic rise in customer acquisition and new deck building jobs being booked.
Tips to Improve Your Local SEO with Google My Business
You made the right call creating a Google My Business profile. Now, let’s find out how you can optimize it to enhance your deck builder SEO.
Tip #1: Complete the Entire Profile
You might have heard an expression used by detectives that goes something like this: “Leave no stone unturned.” Follow the same principle when completing your Google My Business profile.
Leave no section incomplete.
Google rewards businesses that complete every section of a profile and just as important, you need to make sure the information that you upload is accurate. Just one incorrect number in your address can have a negative impact on your deck builder marketing.
Tip #2: Consistency is Your Friend
The name and contact information that you upload for your business profile must the same across every other online platform where your business has a presence. Referred to as another online marketing acronym called NAP (name, address, phone number), your contact information has to be consistent for you to benefit from a Google My Business profile.
Tip #3: Nail the Business Description
You have the option, but we like to refer to it as a necessity, to write a description of your business that cannot exceed 750 characters.
Follow Google’s guidelines for writing a business description and you should be good to go. Remember that you are not trying to be Hemingway. As the classic police drama character said, “Just the facts.”
Tip #4: Describe Your Products and Services
Detailed descriptions about your products and services improve your visibility on search engine result pages (SERPS). Look at product and service descriptions as a delicious appetizer before the main course. The goal is to attract the attention of potential customers that move from your Google My Business page to your deck building company’s website to inquire about your services and request additional information.
Tip #5: Show Them What You Got
Deck builder marketing involves showing prospective customers some of your best accomplishments. This involves presenting photos on your website of beautifully built decks. Google My Business offers you the opportunity to boost your deck builder SEO by uploading images of past projects.
You should also encourage your customers to share the photos uploaded to your Google My Business account with friends, family members, and professional contacts.
Tip #6: Encourage Customer Reviews
Google My Business offers a place where your customers can leave feedback. Although Google’s standard review platform receives more attention when it comes to SEO for deck builders, the search engine giant also places plenty of emphasis on getting a significant amount of customer reviews on your Google My Business page.
Tip #7: Respond to Customer Reviews
One important, but often overlooked component of a deck builder marketing strategy is responding to customer reviews. You do have a second chance to make a positive impression if you turn a less than stellar customer experience into an experience the customer raves about to everyone within earshot.
When you respond to online customer reviews, do not forget the feedback that customers leave on your Google My Business page.
Tip #8: Take Q&A to the Next Level
Deck builder SEO reaches the next level when you anticipate and then answer the most common questions asked by your customers. For example, you can answer the question, “What is the best way to finish a deck?”
Google My Business provides the option for customers to ask questions, but the problem is anyone can answer the questions. You take control of this feature by uploading your own Q&A section. Google loves content that helps consumers solve problems.
Tip #9: Keep Your Customers Informed
We already mentioned the importance of uploading accurate name and contact information. If that information changes, you must post immediate updates to keep your customers informed. Google My Business is also an effective platform for announcing upcoming discounts and specials.
For a deck building business, this can include bundling a couple of products in the price of a deck construction project. You should also upload news concerning your business that includes mentioning employee milestones.
To improve your SEO for deck builders, you want your customer to feel like they are part of your family.
Use the Tools That Google Offers
One of the greatest benefits of creating a Google My Business account is gaining access to numerous free Google tools that help you optimize the information that you upload. Goggle My Business Insights describes how and where your customers are searching for your business online.
Use Insights to optimize your Google My Business listing, which leads to improved deck builder SEO.
By opening a Google My Business page, you present important information that consumers find in one convenient location. Your SEO for deck builders improves by allowing you to interact with your customers more often.
There is nothing complicated about creating a Google My Business account. Unlike most of the other acronyms in the world of online marketing, GMB is not something that will keep you up at night.
You simply have to invest a little time and remain consistent with your business information across all online platforms.
Final Thoughts
Marketing a deck building company online takes a 360 degree online marketing effort, with local SEO being one of the most important aspects. Your Google My Business listing is the key to attracting consumers actively searching for a deck builder for their next project.
If you would like to learn more about our deck builder marketing services and how we can help improve your local search engine optimization through GMB profile management and optimization, please contact us at your earliest convenience to set up a time to speak.
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